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Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.

If you’ve been stuck on LinkedIn with little to no results, this is your episode! Matt Lakajev reveals his blueprint for scaling businesses from scratch to $1.95M a year using LinkedIn. Learn his tips on DM strategies, qualifying leads, and scaling through targeted offer campaigns.

Chapters

[00:00] Intro

[05:49] The Power of Direct Messaging

[09:01]The Role of Marketing in Sales

[18:00] Crafting Effective Offers

[25:24] Effective Email Outreach Strategies

[32:23] Crafting Compelling Offer Documents

[49:51] Navigating LinkedIn for Lead Generation

[56:54] Understanding Personality Types in Sales

[01:07:36] The Role of Software in Sales Processes

[01:14:23] Mastering the First Call

[01:19:36] Handling Objections Like a Pro

[01:27:03]Applying Sales Principles Across Platforms

[01:30:05] Building Trust Equity in Sales