Under the Influence with Jo Piazza The Cult-Like Tactics of Marketers and Influencers with Mara Einstein
Jan 28, 2025
Mara Einstein, a marketing expert and author of "Hoodwinked," dissects how modern marketers use cult-like tactics to manipulate consumers. She highlights the disturbing parallels between NXIVM and LuLaRoe's practices, revealing how late-night shopping sprees are carefully orchestrated. Einstein warns about AI's deceptive role in advertising and how influencers act as 'cult light' leaders. She emphasizes the need for critical thinking in an age of manipulative marketing, offering tools for resisting these overwhelming influences.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 6min
AI and the Authenticity Dilemma
05:36 • 12min
Deceptive Narratives in Digital Marketing
17:25 • 7min
Navigating the Dark Side of Advertising
24:03 • 7min
Exploring the Cult-Like Influence of Marketers and Influencers
31:21 • 4min
Cult-Like Influence in Marketing
35:29 • 16min
Navigating Resources and Startup Solutions
51:20 • 3min
