The Cult-Like Tactics of Marketers and Influencers with Mara Einstein
Under the Influence with Jo Piazza
Exploring the Cult-Like Influence of Marketers and Influencers
This chapter delves into the similarities between influencer marketing and cult-like strategies, coining the term 'cult light' to describe influencers. Through engaging discussions and references to documentaries, they highlight the persuasive techniques used in both realms to foster loyalty and engagement.
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