The Cult-Like Tactics of Marketers and Influencers with Mara Einstein
Under the Influence with Jo Piazza
AI and the Authenticity Dilemma
This chapter explores the challenges posed by advanced AI in content creation, particularly regarding consumer perceptions of authenticity. It highlights the troubling representation of identity in AI-generated content and parallels marketing strategies with cult tactics that exploit vulnerable individuals. The discussion also emphasizes the blurring lines between digital advertising and consumer data, revealing how users often unknowingly become the product in a manipulative digital landscape.
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