The Cult-Like Tactics of Marketers and Influencers with Mara Einstein
Under the Influence with Jo Piazza
Navigating the Dark Side of Advertising
This chapter explores the tactics of black ops advertising and the manipulation present in influencer marketing. It sheds light on the complexities of sponsored content, emphasizing the importance of consumer awareness and the challenges in recognizing genuine endorsements. Additionally, the discussion addresses the regulatory hurdles faced by bodies like the FTC and offers advice for mindful consumption in the digital age.
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