The Cult-Like Tactics of Marketers and Influencers with Mara Einstein
Under the Influence with Jo Piazza
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Cult-Like Influence in Marketing
This chapter examines the similarities between cult dynamics and the strategies used by marketers and influencers, particularly in MLM environments. It highlights the emotional manipulation tactics that target vulnerable populations, such as new mothers and college students, emphasizing the need for critical thinking in consumer decision-making. Additionally, the discussion addresses the impact of social media trends on consumer behavior, particularly the culture of overconsumption, and advocates for more intentional and thoughtful purchasing habits.
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