Perpetual Traffic
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Nov 21, 2023
John Moran, a visionary in the realm of Google Ads, shares invaluable insights on utilizing Google Ads for lead acquisition and sales enhancement. Topics include unconventional strategies for retention and winning back clients, optimizing campaigns for selling bricks, maximizing coverage and limiting risk for high SKU businesses, Google's intelligence in user profiling, selling high-ticket products, and the value of expertise and sharing case studies.
53:24
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Quick takeaways
- Implementing high-barrier lead forms can generate higher quality leads and improve conversion rates.
- Hyper-segmentation in Google Ads allows for better targeting and optimization, leading to increased conversions and return on ad spend.
Deep dives
The power of high-barrier lead forms
Implementing a high-barrier lead form with a large number of required fields can actually generate higher quality leads. By asking for specific information from potential leads, you can pre-screen and qualify them before they even reach your sales team. This higher level of qualification leads to more effective follow-up and higher conversion rates.
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