Perpetual Traffic How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
6 snips
Nov 21, 2023 John Moran, a visionary in the realm of Google Ads, shares invaluable insights on utilizing Google Ads for lead acquisition and sales enhancement. Topics include unconventional strategies for retention and winning back clients, optimizing campaigns for selling bricks, maximizing coverage and limiting risk for high SKU businesses, Google's intelligence in user profiling, selling high-ticket products, and the value of expertise and sharing case studies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Strategies for Category Marketing and Retention
05:17 • 7min
Optimizing Google Ads Campaign for Selling Bricks
12:45 • 3min
Maximizing Coverage and Limiting Risk
16:14 • 11min
Google's Intelligence and User Profiling
27:23 • 17min
Selling High-Ticket Products and Scaling Up
44:00 • 4min
The Value of Expertise and Sharing Case Studies
47:32 • 3min