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11min chapter
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Perpetual Traffic
Maximizing Coverage and Limiting Risk
This chapter focuses on using a specific strategy to double sales within a month for a business that has 3000 SKUs from 25 different manufacturers. The strategy involves controlling and limiting ad budgets, using data to scale up, and targeting specific keywords to optimize placements. The speaker shares their experience with implementing the strategy for a Samsung campaign and achieving a high conversion rate and profitable sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode