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17min chapter
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Perpetual Traffic
Google's Intelligence and User Profiling
The speakers discuss the fascinating level of intelligence possessed by Google in terms of user search behavior and profiling. They highlight the tracking and categorization of users based on search queries, emphasizing the extent of data collection and personalized advertising. The chapter explores how this can be valuable for lead generation and targeting specific audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode