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7min chapter
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Perpetual Traffic
Strategies for Category Marketing and Retention
This chapter explores the importance of categorizing products and prioritizing bidding for existing audiences. It emphasizes retention strategies like offering the products customers need and highlights the effectiveness of minimal campaigns and email marketing for returning customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode