

Scott Berkun on Why Design is Hard
14 snips Jan 23, 2025
Scott Berkun, author of "Why Design is Hard," dives into the intricate challenges designers face in a business context. He discusses 'gravity problems'—unsolvable issues that require savvy navigation through organizational hurdles. Berkun emphasizes the importance of curiosity as a superpower for building relationships and enhancing influence. He debunks the myth of the 'eureka moment,' highlighting the complex execution behind impactful designs. With AI's rise, he urges designers to advocate for their value and maintain a human-centered approach to innovation.
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Designer Hubris
- Designers often critique others' work without understanding the full context.
- They assume ideal constraints and quick solutions, ignoring real-world complexities.
Gravity Problems
- "Gravity problems" in design are persistent, unsolvable issues.
- Designers must learn to navigate them creatively rather than complaining.
Business Acumen
- Understand the business context by being genuinely curious about colleagues' work and challenges.
- Build trust and find common ground to become an ally, not just a designer.