Scott Berkun, bestselling author and expert in UX design, dives into the challenges designers face due to ego traps and organizational dynamics. He discusses the importance of building relationships and understanding power structures to influence decisions. Berkun also critiques design education for not preparing students for real-world scenarios and emphasizes collaboration over the myth of the 'design hero.' His insights encourage designers to foster curiosity and trust, making a compelling case for supportive environments that nurture creativity.

Scott Berkun, a bestselling author renowned for his insights on design and innovation, shares his thoughts on the complexities of the design process. He discusses his journey from UX researcher to author, revealing how challenging assumptions spurred his writing. Berkun addresses systemic issues in design, highlighting the significance of relationships and communication. He introduces the concept of 'gravity problems'—challenges beyond individual control—and emphasizes the balance between idealism and pragmatism in user experience design.

Scott Berkun, author of "Why Design is Hard," dives into the intricate challenges designers face in a business context. He discusses 'gravity problems'—unsolvable issues that require savvy navigation through organizational hurdles. Berkun emphasizes the importance of curiosity as a superpower for building relationships and enhancing influence. He debunks the myth of the 'eureka moment,' highlighting the complex execution behind impactful designs. With AI's rise, he urges designers to advocate for their value and maintain a human-centered approach to innovation.

Scott Berkun, bestselling author and popular speaker, discusses his experience as a program manager at Microsoft, including a chaotic meeting and a disastrous project. He shares lessons learned in anticipation and facilitation, and emphasizes the importance of embracing failure and learning from mistakes.

Scott Berkun, a bestselling author known for his insights into design and innovation, discusses how design shapes the world. He explains the differences in thinking between designers and engineers, using relatable examples to demystify design concepts. The conversation touches on ethical dilemmas in UX design, drawing parallels to deep-sea anglerfish to illustrate unintended consequences. Berkun advocates for a focus on meaningful design solutions, especially in addressing societal challenges, like improving vaccine distribution during the pandemic.