The Informed Life Scott Berkun on Why Design is Hard
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Oct 6, 2024 Scott Berkun, a bestselling author renowned for his insights on design and innovation, shares his thoughts on the complexities of the design process. He discusses his journey from UX researcher to author, revealing how challenging assumptions spurred his writing. Berkun addresses systemic issues in design, highlighting the significance of relationships and communication. He introduces the concept of 'gravity problems'—challenges beyond individual control—and emphasizes the balance between idealism and pragmatism in user experience design.
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The Bookshelf Goal
- Scott Berkun set a visual goal to fill a bookshelf with his own books.
- He underestimated the shelf size and now jokingly considers including translated editions.
Challenging Assumptions
- Berkun's books aim to challenge flawed assumptions and offer better perspectives.
- He emphasizes truth and progress, aiming to help people improve.
Ideas Don't Speak for Themselves
- Good design ideas don't speak for themselves; they challenge beliefs and habits.
- People instinctively protect their beliefs, so designers need to address this resistance.