20min chapter

The Informed Life cover image

Scott Berkun on Why Design is Hard

The Informed Life

CHAPTER

Rethinking Design: Beyond Principles and Politics

This chapter explores the motivations behind two books focusing on making design knowledge accessible to diverse audiences. It delves into the systemic challenges designers face, emphasizing the importance of relationships, political dynamics, and effective communication in achieving success in the field. The discussion urges designers to look beyond technical skills and recognize the nuances of collaboration and influence within organizations.

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