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Scott Berkun on Why Design is Hard

AIGA Design Podcast

CHAPTER

Unraveling the Myths of Design: From Eureka Moments to Execution

This chapter explores the legendary tale of a city logo redesign created on a cocktail napkin, revealing the intricate process that transforms simple sketches into impactful designs. It emphasizes the importance of persuasion and execution in overcoming the challenges faced by designers in the corporate world.

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