AIGA Design Podcast cover image

Scott Berkun on Why Design is Hard

AIGA Design Podcast

CHAPTER

Navigating the Designer's Identity Shift

This chapter examines the identity challenges designers face when moving from hands-on roles to management, emphasizing the importance of aligning job responsibilities with personal goals. It also discusses how designers can advocate for their value in an evolving technological landscape, particularly amidst generative AI, by showcasing their unique skills and contributions.

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