AIGA Design Podcast cover image

Scott Berkun on Why Design is Hard

AIGA Design Podcast

CHAPTER

Navigating Gravity Problems in Design

This chapter examines the complex challenges, known as 'gravity problems', that designers face in a business context. It emphasizes the need for designers to proactively reframe these challenges, engage with internal dynamics, and build connections with engineers to foster collaboration. By encouraging curiosity and effective communication, the chapter highlights ways for designers to enhance their influence and advocate for meaningful solutions.

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