The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
Oct 30, 2025
Scott Anthony, an innovation expert and co-founder of InnoSight, discusses transformative disruptions, highlighting key innovations from his book Epic Disruptions. He explains how seemingly ordinary innovations, like Julia Child’s impact on cooking, reveal patterns of change. Scott emphasizes the importance of understanding consumer behavior and the human elements driving breakthroughs. He shares insights on how to identify potential disruptions and stresses the value of historical perspectives in shaping future strategies.
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A Moment That Shaped A Career
- Scott traced his interest back to reading The Innovator's Dilemma on a plane in 2000 and then joining Clay Christensen as a research associate.
- That choice led him to coauthor Seeing What's Next and join InnoSight for two decades.
Why Smart Companies Still Fail
- Disruption happens when newcomers simplify, make things cheaper, or increase accessibility compared to incumbents.
- Incumbents often ignore these because it feels rational to focus on current customers and profits.
Julia Child Made French Cooking Accessible
- Scott chose Julia Child as an unexpected disruption story showing how complicated French cooking became accessible in America.
- Her decade-long perseverance and public persona made gourmet cooking affordable and relatable.
