The Marketing Book Podcast

416 From Backroom to Boardroom by Debbie Qaqish

31 snips

Dec 30, 2022

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The Importance of Revenue

How to Interview an Auburn Grad

The United States, Not a Divider

The Forward by Scott Brinker

The Role of Marketing Operations Professionals

The Importance of a Strategic Marketing Operations Organization

The Role of Marketing in Organizational Growth

All Inclusive TV: How Booming Brands Are Reimagining TV Advertising

The Importance of Revenue Accountability

The Importance of Financial Accountability in CMOs

The Importance of Understanding Sales

The Importance of Having a Sales Background

The Rise of the Revenue Marketer

Bless Your Heart

The Marketing Operations Maturity Model

The Efficient Effective Stage

The Wrong Way to Buy Martek

How to Accelerate the Path to Revenue

How to Deal With Martec Fatigue Syndrome

The Importance of RevOps in Revenue Marketing

The Importance of a Customer Centric Focus

The Importance of Customer Centricity in Marketing

01:00:50 • 4min

How to Sell More to Your Current Customers

01:05:13 • 2min

The Next Generation Stage: Breaking Down Silos to Drive an Even Better Results

01:06:46 • 2min

The Gap in Talent for Marketing Operations Professionals

01:08:51 • 4min

The Importance of Sales Training

01:12:39 • 2min

The Importance of Customer Focused Marketing

01:14:19 • 2min

How to Be More Focused on the Customer

01:16:20 • 3min

The 12 Powers of a Marketing Leader

01:18:54 • 2min

How to Become a Strategic Marketing Operations Organization

01:20:59 • 3min

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish

About the Book:

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers.

It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age.

This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing forever.

About the Author:

Debbie Qaqish isn’t here to sell you on a panacea marketing technology or convince you of the critical data you just aren’t seeing.

Rather, Debbie’s passion is found in the work she does every day—give marketing leaders the ideas, strategies, and confidence they need to reimagine the role of their marketing team and redefine its impact.

As Partner and Chief Strategy Officer of The Pedowitz GroupDebbie has helped marketing teams drive revenue growth, foster customer centricity, and lead digital transformation.

With a focus on revenue operations, the customer experience, and a personalized, omnichannel marketing mix, Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011.

Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

She is also the author of Rise of The Revenue Marketer which was featured on episode 159 of The Marketing Book Podcast in 2018.

And, interesting fact - in 2019 she earned her doctorate!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/backroom-boardroom-debbie-qaqish