The Marketing Book Podcast cover image

416 From Backroom to Boardroom by Debbie Qaqish

The Marketing Book Podcast

00:00

The Wrong Way to Buy Martek

Martek is a marketing automation system. The company was founded in 2004 and has since grown to become one of the largest marketers in the world. Martek's CEO says that many companies don't use their technology because they are not mature enough for it. He believes there will be some rapid maturation, with organizations becoming more focused on customer centricity rather than just getting revenue.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app