Ron McKeefery, an internationally recognized strength and conditioning coach and author of CEO Strength Coach, shares insightful experiences from his career with elite athletes. He discusses the balance between coaching and family life, emphasizing the need for presence in both. Ron highlights the importance of diversifying revenue streams for coaches and integrating technology effectively. With a focus on personal connections and continual learning, he motivates listeners to pursue excellence in their coaching journey.
01:11:21
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Stubborn Young Coach
Ron McKeefery called Paul O'Neill out for being stubborn early in his career.
O'Neill didn't fully appreciate McKeefery's wisdom until he became a head strength coach himself.
insights INSIGHT
Technician vs. Coach
Until you've been a head strength coach, you're just a technician, says McKeefery.
The job involves group dynamics and organizational factors beyond sets and reps.
question_answer ANECDOTE
Multiple Revenue Streams
Ron McKeefery always emphasized having multiple income streams.
He challenged coaches to name five strength coaches who retired as strength coaches, highlighting the career's instability.
Get the Snipd Podcast app to discover more snips from this episode
Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
The five love languages
singles edition
Gary Chapman
In this book, Dr. Gary Chapman outlines five general ways that romantic partners express and experience love, which he calls 'love languages'. By learning these languages, individuals can discover their unique love languages and those of their loved ones, leading to deeper and richer levels of intimacy. The book includes practical steps and a love language assessment to help strengthen relationships. It emphasizes that people tend to give love in the way they prefer to receive it, and understanding these differences can improve communication and relationship satisfaction.
Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
Raising a Modern-Day Knight
Robert Lewis
Edward Herrmann
The E-myth revisited
why most small businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
The 4 Hour Workweek
Timothy Ferriss
In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.
In this episode, I sit down with Special Assistant Head Coach at the University of Alabama, Ron McKeefery. Ron is an internationally recognized leader in strength and conditioning, known for his ability to develop elite athletes and build high-performance training programs. With decades of experience coaching at the collegiate and professional levels, he has worked with top-tier organizations, including the NFL, MLB, and NCAA programs. A two-time Collegiate Strength and Conditioning Coach of the Year, Ron has a proven track record of success, combining science-based training with a motivational coaching style that inspires excellence. Beyond the weight room, Ron is a sought-after speaker, educator, and author dedicated to mentoring the next generation of strength coaches. His book CEO Strength Coach has become a must-read in the industry, offering insights on leadership, career development, and coaching philosophy. As a trailblazer in the field, Ron continues to elevate the profession by sharing his expertise and passion for athletic performance worldwide. We discuss: Calling Paul out for being stubborn Coach Mac's career trajectory Being a true family man while being in a nomadic profession The role of reading and learning No strength coaches retire as strength coaches What motivates the desire to have multiple revenue streams? Asking questions and putting it into action Learning efficiencies to make more time Tools to leverage with high value. Robert Allen's Getting Shit Done Framework Why go back to school for your Masters and PhDs? The art of coaching vs the science of coaching on a spectrum. Does the game change when dealing with professional athletes? You spell love T-I-M-E. Has the NIL changed the game? Creating opportunities when faced with challenges Resilience and resourcefulness as a skill Don't confuse passion with emotion Being a life long learner Taking calculated risks Lessons learned from your athletes Top 3 books for young coaches Building professional relationships and networking - Being a Connector A relentless pursuit of continuous improvement Leave the industry better than you found it.
Find Ron Website: http://www.ronmckeefery.com/ Instagram: @RMcKeefery Email: ronmckeefery@gmail.com
__________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry.
If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com.
If you're interested in coaching from Paul and his team, please visit www.masterathletic.com
Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com
Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.
The Coaches Corner University Podcast 
