The Coaches Corner University Podcast

Today I sat down with Dr. Alistair Jordan, who is a Section Head of Vascular and Interventional Radiology, Partner, and Board Member of Advanced Medical Imaging Consultants, a group of roughly 60 physicians. He is a father to a three- and five-year-old, and married to the love of his life, Kimberly. He was born in Denver, Colorado, but moved to Cape Town, South Africa, when he was six months old. His parents are from South Africa, and they stayed there till he was seven before returning to Colorado. Alistar completed his undergraduate degree at Colorado State University, his master's degree at Loyola University, his medical school at Midwestern University, and his radiology residency at Dartmouth. We discussed01:23 - Origins of Fitness Journey6:06 - Childhood and Family Background12:06 - Wife's Role in Emotional Development17:19 - Relationship with Alcohol and Emotions25:44 - Data-Driven Training Approach32:52 - Lower Back Pain and Injury History35:22 - Basie Vertebral Pain Procedure43:22 - Fatherhood's Impact on Fitness52:12 - Self-Talk and Self-Compassion1:05:55 - Living in the PresentFind Alistair Website - www.amicrad.comFacebook - AMICRadiology__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week, I sat down with Erik Bustillo, MS, RD, FISSN. He is the CEO of Erik Bustillo Consulting. He has been in healthcare/fitness for well over a decade. He is a Registered Dietitian, Fellow (and Certified Sports Nutritionist) of the International Society of Sports Nutrition, a Certified Sports Nutritionist, a Certified Strength Coach, a Certified CrossFit Level 2 Coach, and a Certified Personal Trainer. He earned his Bachelor's in Dietetics & Nutrition and his Master's in Applied Exercise Science and Sports Nutrition. He specializes in reading blood/lab values that have a direct effect on health and performance. Several fields of expertise are energy improvement, performance recovery, weight loss, working with professional/elite athletes, and stress management. Erik has experience in medical nutrition therapy and lifestyle/health coaching. He is a published author in several scientific journals. He is a world-renowned speaker and works closely with military groups, including armed forces groups of the United States of America, such as the Navy and the Army. One of his passions is educating, and he does this on many levels, from lecturing for sports teams, to guest lecturing at universities, presenting to tactical athlete groups, corporate wellness and helping other dietitians and coaches grow in their careers.We discussed01:52 - Eric's Background and Experience in Dietetics and Sports Nutrition09:04 - CrossFit's Impact on the Fitness Industry11:02 - Performance Nutrition vs. Health Nutrition15:04 - The Difference Between Diet and Nutrition17:45 - The Psychology of Food and Disordered Eating Patterns18:34 - The Diet Industry and Fear Mongering21:38 - Scientific Communication and Education in Nutrition28:56 - Building Trust and Using Empathy in Coaching31:31 - Motivational Interviewing and Client Autonomy34:43 - Client Decision-Making and Agency42:03 - Setting Realistic Expectations and Client Goal Management46:45 - Nutritional Strategies as Tools (Keto, Vegan, etc.)47:56 - Metabolic Flexibility and Training Strategies57:07 - Habit Change and Long-Term Sustainability1:02:50 - Social Pressures and Alcohol in Nutrition CoachingFind ErikLinkedIn: https://www.linkedin.com/in/erikbustilloInstagram: @erikbustilloX: @erikbustillo__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Jeff Steele, the Founder/CEO of The Memento Mori Project. His clothing line is more than clothing; they offer a mindset. Their apparel is designed not only to be comfortable and aesthetically pleasing, but also to remain a constant reminder of how you live your life and to inspire others just the same. Jeff is not only a business owner but also a 37-year-old firefighter in Southern California, married to his best friend, Sasha. Together, they share a passion for health, fitness, and growing in every aspect of life.We discussed01:09 - Introduction to Stoicism and the Four Virtues09:26 - Brother's Motorcycle Accident10:47 - Brother's Influence and Lifestyle19:50 - Memento Mori and Starting the Brand26:13 - Personal Core Values: Integrity, Discipline, Resilience, Humility31:35 - Managing Anger and Going to Therapy34:19 - Removing Yourself from Toxic Environments46:04 - Giving Yourself Grace1:00:56 - Non-Negotiables and Love Languages1:04:10 - Billboard Message: Stop Existing, Start LivingFind JeffWebsite - https://themementomoriproject.com/Instagram - https://www.instagram.com/the.memento.mori.project/__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today, I sat down with Joey Szatmary, who is the Owner of the business/brand "Szatstrength" and Lions Den Strength and Performance.  Joey is a father and husband first, a Strength sport athlete, and most notably, a strongman. Joey’s accomplishments include: Pro Strongman, 2019 USS Overall National Champion for the 242 & 275 class. 2018 Team USA for 105kg class, taking third, PA Strongest man 2x, gym owner of 8 years, high school strength and performance coach, and lacrosse coach, and he has a YouTube channel with 137k subscribers.We discussed00:37 - Post-Surgery Pain and Recovery from Quad Tear09:59 - Identity Crisis After Winning Nationals13:41 - Ego Check and Self-Worth Beyond Competition17:17 - Self-Reflection: Doing vs. Being19:43 - How YouTube Started as a Training Log23:53 - Reaching Out and Collaborating with Brian Alsruhe26:44 - The Power of Asking and Saying Yes to Opportunities28:53 - Season of Yes vs. Season of No in Career31:42 - Abundance Mindset and Eliminating Competition34:06 - Gym Business Journey and Transitions40:00 - Following Your Passion and Leaning Into What Excites You46:14 - Recognizing Capacity Limits and Burnout Signals49:34 - Periodizing Your Life Like Training55:02 - The Critical Role of Spousal Support in Business58:06 - Defining Success Beyond External MetricsFind JoeyWebsite - szatstrength.netInstagram - @szatstrengthYouTube - @SzatStrengthPodcast - Becoming The Lion__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I welcome back Dr. Lisa Lewis to the podcast to discuss the link between motivation, discipline and identity. Dr. Lisa Lewis is a licensed psychologist and certified addictions counsellor with a passion for fitness and wellness. She holds a master’s degree in clinical counselling psychology and a doctorate in counselling and sport psychology. She owns and operates Dr. Lewis Consulting & Psychotherapy, LLC, in Brookline, Massachusetts and online. Dr. Lewis is also the co-owner of Core Collective Brookline, a holistic gym and wellness center. As an educator, Lisa provides consultation and continuing education for nutrition, fitness, and wellness companies. She works individually with athletes, high-achieving executives, and fitness enthusiasts, providing both traditional psychotherapy and performance consultation. She also offers professional development and continuing education for coaches and fitness professionals, and regularly presents on topics such as motivation, mental health, exercise, and behaviour change.We discuss:00:01:44 - Discipline vs Identity00:03:12 - Self-Determination Theory & Types of Motivation00:04:50 - Integrated Regulation & Ingrained Habits00:12:39 - Habit Formation Timeline & Repetitions00:14:27 - Self-Efficacy & Building Competence00:17:03 - Competing Priorities & Life Barriers00:18:01 - Values, Priorities & Agency00:28:38 - Setting Expectations in Coach-Client Relationships00:32:34 - Motivational Interviewing for CoachesFind Dr. Lisa:Website: www.drlewisconsulting.com Courses: www.psychskillsforfitpros.com IG: @drlewisconsulting __________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with the Strength Coach and Founder of Hoopie Hybrid, Cody Miller.  Cody and I met in 2010, when we were both working at Robert Morris University and have been friends ever since.  Cody spent over 10 years as a collegiate strength and conditioning coach and then transitioned into the tactical strength and conditioning world. He runs and lifts (the kids call this “hybrid”). He cofounded Hoopie Hybrid with his beautiful wife, Cayt. It launched in January of 2024 and consists of online hybrid training groups and programs. Cody and Cayt enjoy hanging out with their two pitbull mutts, Millie and Ollie, and enjoy going to the beach every spare moment they can.We discussedThe psychology of doing hard thingsProject HeraclesHybrid athlete fundamentalsRunning methodologyPractical training considerationsWhy Zone 2-only training fails Paul's transformation from elite powerlifter to hybrid athlete at 225+ lbsThe scalability of fitness challenges Find CodyWebsite - hoopiestrength.comInstagram - @cody_hoopiestrength__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Dr. Dominic Schultz, a chiropractor and strength coach, shares his journey from a walk-on football player at the University of Minnesota to empowering patients through his hybrid model at Charge Health and Chiropractic. He discusses mental fortitude gained from sports and the challenges of entrepreneurship, emphasizing the importance of building trust with patients who have had negative experiences. Dominic also reveals innovative pain relief methods using isometrics, the significance of partnerships, and how to define what 'enough' really means in business.

Today, I sat down with Nick Haince, Founder and President of Capital Strength. He oversees all Sport Performance Programs at Capital Strength. He has been in the industry for 15 years and has worked with a wide range of ages, abilities, injuries and levels of sport. He has helped develop hundreds of local amateur, college and professional hockey athletes in his 12 years of Hockey performance development. He has guided athletes from AAA to Professional and continues to lead the CSTS Summer Hockey program alongside his Strength Staff. He is very proud of his team of Coaches and the community they get to work with every day. As a Kinesiologist, he has successfully worked with and rehabbed several post-surgery patients, including Knee Replacements (half and full), Hip Replacement, ACL reconstructions, and Shoulder and Hip Labrum surgeries.We discussed00:49 – Capital Strength (Ottawa) and what’s new01:12 – Community engine: run club, golf tournament, summer social02:01 – Recovery upgrades (sauna/cold plunge tweaks)02:37 – Movember charity Saturdays (donation workouts)05:39 – The “memberships/day” trap vs. making people feel part of something09:43 – Ads vs. brand: stop playing a game you can’t win15:32 – Landing page + welcome video + tightened SOP13:02 – Onboarding in the wild: free trial classes & first-timer protocol19:00 – Facility fit-out lessons (office/industrial → gym flow)20:53 – Being seen as “the gym + the clinic” (referrals both ways)22:04 – Grand opening: new clinic space25:06 – Hybrid offer: assessment + membership access to both sides44:08 – Leadership at scale: running a 16-person team44:42 – Staff buy-in: “hands-up” coaches & investing in engagement01:00:41 – Content moat: launching the Capital Strength PodcastFind NickWebsite - https://capitalstrengthts.com/Personal Instagram - @nhainceBusiness Instagram - @capital_strength_ts__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Stuart Brauer, founder of WTF Gym Talk and The Gym Real Estate Company. Stuart has 18+ years of experience in the fitness industry, where he owned his own gyms for a decade in Charlotte, NC and started a media and business consulting handle, WTF GYM TALK. Stu used the cash flow from his gym to purchase commercial real estate, which allowed him to "retire" from gym ownership at age 35. In 2021, he founded The Gym Real Estate Company to assist gym owners in leasing and purchasing buildings across the US.We discussed:00:01 – Stu’s background: from CrossFit to gym ownership to consulting03:11 – Using gyms to bankroll commercial real estate04:29 – Launching WTF Gym Talk and scaling into consulting05:45 – Brick-and-mortar vs. online coaching during COVID06:22 – Solving the “time for money” problem as a consultant08:41 – Leveraging real estate to increase income without charging clients more10:20 – The value of mentorship and hiring smarter people11:35 – Understanding client psychology by being a customer yourself14:22 – Delivering “unreasonable hospitality” in fitness businesses18:33 – Random acts of kindness and client surprise strategies online21:18 – Creating shareable media that elevates clients’ status24:21 – Retention: separating relationships from transactions25:07 – Being emotional about the member, not the membership27:49 – Why no client is truly “for life” (and how to love canceled clients)33:02 – Frameworks for client experience: the bow tie effect & win-ask method37:45 – Biggest mistakes gym owners make: neglecting HR and undercapitalizingFind StuartWebsites - wtfgymtalk.com and gymrealestate.coInstagram - @wtfgymtalk and @gymrealestate __________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Today, I sat down with Tommy Stiles, Owner of Stiles Strength & Performance Online Coaching. He is a national-level bodybuilder who lives in Scottsdale, Arizona. In his pas,t he was a firefighter/paramedic in the metro Detroit area. He is fascinated and obsessed with self-mastery and extreme discipline. The pursuit of self improvement and achieving goals consumes him and fuels his passion to coach and help others to do the same.We discussed:00:01 – Tommy’s background: athletics, coaching, and business ventures02:44 – Identity after sport: rebuilding purpose and direction06:15 – Curiosity as the driver of growth and opportunity09:58 – Building resilience through discomfort and friction13:10 – The “Chasing Edges” philosophy explained15:49 – Leadership lessons: serving others vs. chasing ego18:24 – Balancing ambition with presence22:40 – Relationships as mirrors for self-awareness and growth28:02 – Entrepreneurship lessons: betting on yourself and taking risks31:16 – High-performance habits that transfer beyond athletics36:04 – The role of storytelling in coaching and business39:21 – Navigating failure and reframing setbacks as opportunities42:37 – Building self-trust by keeping promises to yourself46:55 – Creating alignment between values, business, and lifestyle51:12 – Living on the edge: chasing discomfort to find what’s nextFind TommyWebsite - stilesstrength.comInstagram - @tstiles2YouTube - Tommy Stiles__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!