The Coaches Corner University Podcast

This week, I met with Benjamin Mayfield-Smith, Founder of Matter Athletica, a coaching ecosystem built for those who refuse to settle for average — in body, business, or life. Ben is a high-performance coach, bodybuilding specialist, and the mind behind The Matter Mentality — a philosophy rooted in radical ownership, intentional suffering, and the pursuit of untapped human potential. From competitive physique athletes to everyday high performers, his work blends elite training systems with a ruthless commitment to self-mastery.We discussed:Catching up with BenTransitioning to performance coachingWhat is performance?Getting buy-in to NOT fully invest into sportLearning life skills through physical transformationHow do we systematize the transfer of skill for sport to life?Return on investment within sales at the corporate levelWalking the walk as a coachShowing up for peopleShifting identity instead of setting long term goalsFind BenWebsite - http://www.matterathletica.com/YouTube - Matter AthleticaIG - @ ben_mayfieldsmith_/@MatterAthletica__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week, I sat down with Esteban Cruz,  Owner/Operator/Strength and Conditioning Coach at Strength and Honor Fitness. He is an active Strong Man Competitor and Head Strength and Conditioning Coach at Doral Academy Preparatory High School.  Esteban is both a teacher in the physical education department and in charge of the strength and conditioning for 12 teams.  He prides himself on building a culture of hard work and embraces the responsibility he holds as a mentor and role model for the young people he works with.We discussed:Esteban's story from sports to strength coach. Choosing mentors to expedite knowledge. The responsibility of the role of high school strength coach. Teaching lessons through the weight room. The biggest wins are not weights on the barFalling in love with teaching. How do you earn money as a high school strength coach? What an average day looks like. The challenges of the role within the school system. Building a culture of hard work. Accountability as the biggest lever with youth. Continuing education without a formal education. Find Esteban:Website - https://strengthandhonorfitness.fit/Instagram - @estebanstrengthandhonor__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week I sit down with one of the sickest drummers on the planet, Lee Stanton.  Lee also just so happens to be an Exercise Physiologist & Online Coach.  He owns the General Strength Co where he empowers individuals to embrace the transformative health benefits of resistance training. His programs are thoughtfully crafted, prioritizing strength as the cornerstone of a healthy lifestyle.  Lee holds the unofficial world record for the pound for pound heaviest walking lunges ever performed and is a new father to a beautiful daughter.We discuss:Being a professional drummer and touring worldwide.Separating who you are from your profession. How does creating music relate to coaching? Pursuing education after being a touring musicianGetting into the deep water and getting uncomfortable. Why pursue training people with illnesses? Developing a deep level of empathyCreating buy-in for people with no experience in the gym. Translating gains in the weight room to real lifeEstablishing your place within the market. Training as a means to amplify your lifeTeaching effort to people who have never trained. What does the future hold?Find LeeWebsite - https://www.generalstrengthco.com/Instagram - @Swegtoniobanderas__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week I sit down with Polina Orlova who is a brand strategist and founder of Orlova Co., where she helps visionary founders build authentic, mission-aligned brands. She specializes in brand positioning, messaging and strategy — ensuring every aspect of your business aligns with its core principles, resonates with the right audience and drives growth. With a knack for turning chaos into clarity and ensuring brand alignment across the entire organization, Polina serves as a trusted partner — helping founders transform their vision into extraordinary, legacy-driven brands. Feeling stuck and scattered? If you need a clear roadmap to bring your brand to life, reach out to Polina at polina@orlova.co. __ Paul, the CTA at the bottom is optional – depends on where the bio will go. Feel free to cut it when it's not appropriate/relevant.We discussWhat is branding? What is strategy? Starting with the foundation of core values.Communication and messaging can be easy. Where do we start when building a brand identity? Finding your ideal client. Having the confidence to say no. Using the brand to communicate the offer. What is your superpower? Doing a competitive analysis. Being objective about the business and its place in the market. Gaining clarity through comparison. Sunk cost and going back to the drawing board. Lessons in business built through training. Billboard message. Find PolinaWebsite - orlova.coLinkedIn - https://www.linkedin.com/in/orlovapolina/__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode I sit down once again with Sarah and Francesco Catalano. They are the powerhouse duo behind Catalano Events, a premier organization dedicated to delivering high-quality powerlifting competitions. With a deep passion for the sport and a commitment to giving back to the lifting community, they bring a unique combination of experience, knowledge, and dedication to every event they host.Beyond powerlifting, they are proud parents to their son Javi and dog Zeus. No matter how busy they are, family always comes first—but when it comes to powerlifting, lifters can expect nothing less than their absolute best.In our first episode, we went deep into hosting meets and the business of powerlifting events, but this time we branched out into their family life and what fitness looks like with a young family.We discuss:Hosting meets and living up to expectationsDealing with unforeseen circumstancesContinuing to grow and improve with each meetCreating boundaries within the partnershipThe experience of the meet and the impact on the athleteWhat does fitness look like as a parent now?Values and expectationsBody image issues as a new momFitness as a relationship anchor“Bounce Back” cultureThe negative side of social media and fitness The relationship between self-esteem goals and social pressureHAZE - Healthy at every size. Find Sarah and FrancescoIG - @catalanoevents__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with Dr. Ray Gorman PT, DPT,  Founder of Engage Movement. Ray has spent his career specializing in working within the fitness and rehab space. With a background in CrossFit since 2008, which then progressed to Physical Therapy school graduating in 2014, Ray sought out to provide the highest quality of care and education for those who seek to advocate for themselves. As a clinician, Ray worked in various outpatient orthopedic settings, Division 1 athletics, and ultimately niched himself into the functional fitness space blending his passions of strength and conditioning with physical therapy at his cash-pay practice in a gym setting. Once it became time to scale his impact, Ray shifted focus from the clinical world to the education front where he developed course curriculum, ran business operations, and began mentoring coaches and rehab professionals all over the world. Now, he owns Engage Movement, which helps coaches and rehab professionals build their ideal business with a unique blend of in-person and virtual offers, so they can do more of the things they enjoy without sacrificing their careerWe discuss:Ray's story from clinical practice to online business Creating alignment through business changes Finding your niche without losing out on money Competition and growth mindset in the industry Filtering my content consumption The alignment between values and success How to scale while maintaining alignment value of therapy as an entrepreneur The balance of urgency and patience Building a business with a 40 hour a week job Managing certainty and risk Things people think they need when really it's a waste Minimum viable product Timelines to evaluate effectiveness of your work Marketing in the online space versus in person Key lessons learned from sport You're capable of more than you think Find Dr. Ray Gorman:Website: www.engagemovement.comInstagram: https://www.instagram.com/raygormandpt/__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode I sit down with Ryan Gregnol, Head Coach of Ryan Gregnol Golf.  Ryan is a two-time Canadian Long Drive Champion and a globally recognized figure in the world of long drive golf. Originally from Nipigon, Ontario, and now based in Kitchener, Ontario, Ryan is passionate about helping golfers maximize their distance and swing speed.With 10 World Championship appearances and four Top 16 finishes, Ryan has competed at the highest level, achieving a career-high world ranking of #9 (currently ranked #18). He is also a former world record holder for ball speed and holds the distinction of being the only human over 40 to hit a golf ball over 230 mph, both in and outside of competition.  Most recently, Ryan broke the world ball speed record, pushing the limits of golf performance and innovation. Ryan Gregnol brings unmatched expertise, energy, and dedication to the sport as a competitor, mentor and now coach.We discuss:Competing in long driveThe athletic journey to world record ball speedThe factors that play into distance and ball speedControlling all of the various variablesThis is all about physics when it comes down to it. How did training change you as you went deeper down the rabbit hole of physics and physiology? The concepts of sport specificity and training. Integrating technology and data into the sport. Training skill and periodization in swinging. Velocity based training. Fatigue management is a serious concern. When is enough, enough? The long term vision in the journey for the athlete.The business of long drive and coaching. The next step in coaching in the golf industry. Is there push back in the industry to science and technology? Find RyanWebsite - https://www.ryangregnolgolf.com/Instagram - @ryangregnol__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with Stuart Locke, the owner of Kodiak Barbell. Stuart is a returning guest to the Coaches Corner University Podcast. In this episode, we debate different ways to create your coaching model, what are best practices and how to get your clients the best results possible.This time we discuss:The problem of coaches who don't actually coach Being a hater won't build a business. You get back what you put out. Refining your coaching modelCommunication frequencyHow to structure the coaching businessCreating a meta impactThe value of the coach-athlete relationshipReverse engineering your marketingBeing yourself onlineHow to provide the best feedback possible. Download the Quad/ Patellar Tendon Rehab Guide: https://masterathletic.com/knee-rehab-guide278949 Find Stu:CLICK HERE__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with Coach, Educator and Founder of The Exercise Mechanic, Etienne Asselin.   Etienne is a bi-lingual personal trainer and educator with 15+ years of experience based out of Geneva, Switzerland. He offers in-person, online, and hybrid exercise solutions for both sensitized populations and athletes alike. He believes in taking a collaborative approach to coaching that prioritizes mutual understanding, compassion and sustainability.As an educator he believes his primary responsibility is to cultivate the minds of my students with their long-term development in mind. For this reason all of the courses through The Exercise Mechanic prioritize critical thinking and learning the "why" behind the "what and the how". His goal is to elevate the standard of care in the fitness industry by fostering a clinical understanding of personal training, one trainer at a time.We discuss:The origin storyAcademic struggles turning into teachingThe power of parallel thinkingFrustration as a motivator to serveWhat am I missing?The commonality of the drive to serve in the fitness industryThe fitness industry as a health care powerhouseLeveraging a value driven business that scalesCreating and fostering relationships within the coaching practiceCommunication as the main leverService and sales bottlenecksEverything you care about takes something from youLessons learned from clientsFind Etienne:Website - www.theexercisemechanic.comInstagram - @easselin_official @theexercisemechanic__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with Jason Meland, Founder and CEO of The School of Impact.  Jason is a former firefighter whose career was cut short after a near-fatal electrocution accident. After leaving the fire service, he transitioned into the fitness industry, growing a gym in South Florida to over 298 members. When the pandemic hit, he pivoted into online fitness coaching—scaling his business to multiple six figures in under 12 months using organic social media. Jason teaches coaches how to grow their businesses through his In-Demand Model. He’s been featured on American Ninja Warrior, ABC, Entrepreneur.com, and multiple other publications.We discussJason's journey from electrocution to health and fitnessTaking on too much too soon. Your story is your ultimate leverage. Why transition to online when you're profitable brick and mortar? How do you make sure your launch is successful? The true value of warm outreachAsking for feedback. How do you get people to know, like, and trust you? Researching your avatar. Choosing your proper marketing channels with data. Discussing funnel strategy. Developing a marketing ecosystem. Learning your strengths and leveraging them. Finding the business model that works best for you. How do you define success? What is your ideal day? The importance of systems because you can't out-hustle bad processes. Three people to learn from in the fitness space. The value of boundaries and expectations. Your message is your secret weapon. Find JasonWebsite - http://www.schoolofimpact.io/Email - jason@jasonmelandfitness.comFacebook - https://www.facebook.com/jason.meland/Youtube - https://youtube.com/@jasonmeland?si=9akSuZoGNIWgXcQz__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!