Craig Adams, Owner and Head Coach at Lose Gain Win Coaching, brings 20 years of expertise in training high-performing individuals. He shares his journey from basketball to entrepreneurship, emphasizing the importance of strong client relationships and authentic communication. Craig discusses diversifying income streams for financial success and the value of setting boundaries to foster personal growth. He also reflects on his inspiring return to bodybuilding, highlighting resilience and the significance of modeling strong values for clients.
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question_answer ANECDOTE
From Basketball To A Coaching Career
Craig left competitive basketball due to illness and discovered weightlifting the same night.
That pivot launched a 20+ year career in training, supplements, and coaching.
volunteer_activism ADVICE
Diagnose People Like You Diagnose Ingredients
Do dissect clients into individual 'ingredients' to find root causes behind their current health.
Use that understanding to make solutions feel personal and increase adherence.
insights INSIGHT
Relationship As The Vehicle For Progress
Use the relationship as the vehicle for change rather than just workout prescriptions.
Strong trust lets you influence clients across many life areas beyond fitness.
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Today, I sat down with Craig Adams, Owner and Head Coach at Lose Gain Win Coaching. With 20 years of hands-on experience with in-person training space, he works with high-performing, career-focused individuals who, on their way to success, have paid the price—physically, mentally, and in their most important relationships. Through strategic fitness and nutrition programming, along with mindset coaching, Craig helps his clients rebuild their foundation by restoring confidence, energy, and clarity so they can lead in every area of their lives.
We discussed How Craig and Paul met Craig's journey as a trainer, coach, and entrepreneur What’s missing in education for coaches The relationship as the pillar to create progress - multiply revenue streams and keeping busy Being relatable and showing yourself in relationships in marketing Dealing with failure Biggest learning opportunity in coaching Having multiple irons in the fire and staying organized Making money vs earning money Saying yes vs no to opportunities Being the example for our clients Managing high performing clients Creating parallels and translatability of skills Getting back into bodybuilding later in life
Find Craig Website - losegainwin.com Instagram - @coachcraigadams __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry.
If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com.
If you're interested in coaching from Paul and his team, please visit www.masterathletic.com
Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com
Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.
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