Business Daily WNBA: Is success leading to profit?
Sep 17, 2024
Caitlin Clark, a record-setting rookie in the WNBA, teams up with A'ja Wilson from the Las Vegas Aces to discuss the explosive growth of women's basketball. They explore how increasing attendance and lucrative media deals haven’t yet translated to profits. The conversation dives into the disparities between the WNBA and the NBA, the need for better promotion, and the evolving landscape of women's sports business. They also emphasize the importance of fan engagement and community support to sustain this momentum.
AI Snips
Chapters
Transcript
Episode notes
WNBA's Breakout Year 2024
- The WNBA achieved record attendance and viewership in 2024 alongside landmark broadcast deals valued near $3 billion.
- Media partnerships with Disney, Amazon Prime, and NBC mark significant growth for women's basketball visibility.
WNBA Gains Autonomy from NBA
- The WNBA has increased autonomy from the NBA, having its first commissioner and chief marketing officer since 2022.
- This independence allows focused investments and strategic growth unique to the women's league.
Fans Embrace WNBA Community
- Fans like Colvin Rigney attend multiple WNBA games driven by community and affordability.
- Sarah Watson and others appreciate WNBA's inclusive queer-friendly community in New York City.