Business Daily
WNBA: Is success leading to profit?
Sep 17, 2024
Caitlin Clark, a record-setting rookie in the WNBA, teams up with A'ja Wilson from the Las Vegas Aces to discuss the explosive growth of women's basketball. They explore how increasing attendance and lucrative media deals haven’t yet translated to profits. The conversation dives into the disparities between the WNBA and the NBA, the need for better promotion, and the evolving landscape of women's sports business. They also emphasize the importance of fan engagement and community support to sustain this momentum.
17:27
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Quick takeaways
- The WNBA has achieved record-breaking attendance and sponsorship growth, indicating increasing popularity and potential financial stability for the league.
- Despite notable successes, the WNBA struggles financially due to heavy reliance on NBA support, resulting in significant disparities in player salaries.
Deep dives
Growth of the WNBA
The WNBA has witnessed remarkable growth during the 2024 season, highlighted by increased attendance, viewership, and a surge in sponsorship deals. This season, notable players such as Brianna Stewart and Caitlin Clarke drew fans, contributing to record-breaking attendance figures. The league's partnership with major streaming services like Amazon Prime Video and a new media rights deal valued at approximately $2.2 billion marks a significant advancement for the WNBA. Such collaborations indicate the league's growing popularity and potential to secure financial stability in the future.
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