This chapter examines the rising popularity of women's basketball, particularly in the WNBA, and explores strategies to leverage this growth. It emphasizes enhancing brand partnerships and fostering fan engagement to build a sustainable community around the sport.
The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.
As it draws to a close, we look at whether success on the court is leading to profitability off it.
Despite some major media deals, the WNBA is still struggling to turn a profit.
So is it really a major player in the sports industry?
Produced and presented by Izzy Greenfield
(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)