This chapter explores the remarkable growth of the WNBA as it approaches the end of the 2024 season, focusing on soaring sponsorships, broadcast deals, and viewership. It examines how significant media rights agreements and increased financial backing are shaping the league's future, hinting at the potential for profitability and sustainability. Through fan experiences and community engagement, the chapter illustrates how the WNBA is fostering inclusivity and building a passionate supporter base, further distinguishing itself from the NBA.