Navigating the Dynamics of Women's Sports and Business

The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.

As it draws to a close, we look at whether success on the court is leading to profitability off it.

Despite some major media deals, the WNBA is still struggling to turn a profit.

So is it really a major player in the sports industry?

Produced and presented by Izzy Greenfield

(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)