This chapter explores the financial challenges facing the WNBA in comparison to the NBA, emphasizing the disparities in profitability and the necessary reevaluation of its business model. It also highlights the resurgence of the New York Liberty franchise and the significant growth in metrics like ticket sales and viewership, driven by key strategic decisions.
The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark.
As it draws to a close, we look at whether success on the court is leading to profitability off it.
Despite some major media deals, the WNBA is still struggling to turn a profit.
So is it really a major player in the sports industry?
Produced and presented by Izzy Greenfield
(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)