Nir Eyal, a behavioral design expert and author of "Hooked," shares insights into the psychology of addictive products. He discusses the fine line between persuasion and coercion in tech, emphasizing ethical design. Nir also explores AI's potential as a behavioral guide to help individuals align intentions with actions. Delving into personal agency, he argues for holistic approaches to mental health over reliance on medication. The conversation wraps up with a critique of social media's impact on childhood and the importance of autonomy in learning.
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insights INSIGHT
Habit-Forming Products Explained
Habits are crucial because screen space shrinks, so products must bring users back habitually.
The Hooked model explains how companies like Facebook and Instagram make products sticky through internal triggers.
volunteer_activism ADVICE
Persuasion vs Coercion in Design
Design products to persuade users to do things they want, not coerce them.
Use the "regret test": if users regret using your product, you fail ethically and commercially.
insights INSIGHT
Critique of Legalized Gambling
Legalized gambling causes more harm by exploiting addictive behaviors compared to social media.
Society has been too liberal with gambling and drug legalization without proper safeguards.
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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Hooked
How to Build Habit-Forming Products
Nir Eyal
In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.
Sick Souls, Healthy Minds
How William James Can Save Your Life
John Kaag
John Kaag's "Six Souls, Healthy Minds" delves into the life and philosophy of William James, exploring his concepts of 'sick souls' and 'healthy-mindedness.' The book examines James's struggles with depression and his insights on free will, determinism, and the power of belief. Kaag interweaves James's ideas with his own personal experiences, creating a compelling narrative that connects philosophical concepts to everyday life. The book offers practical strategies for navigating life's challenges and finding meaning in the face of adversity. It's a blend of philosophical analysis and personal reflection, making it accessible to a wide audience.
Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.
Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.
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