Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.
Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.
Important Links:
Show Notes:
- What Makes Silicon Valley’s Tech Products So Sticky?
- The Morality of Manipulation
- The Perils of Legalized Gambling
- Twitter is for Journalists and Nerds
- AI for Behavioural Design
- Believing in our own Agency
- On Labels and Limiting Identities
- Pills Don’t Teach Skills
- The Power of an Internal Locus of Control
- Escaping Discomfort & Getting Hooked
- AI as a Self-Directed Personal Tutor
- Nir As Emperor of the World
Books Mentioned:
- Hooked: How to Build Habit-Forming Products; by Nir Eyal
- Influence; by Robert Cialdini
- Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag
