Nir Eyal — The Psychology of Addictive Products (EP.266)
Infinite Loops
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Understanding User Engagement and Ethical Design
This chapter examines the psychology behind creating engaging products, highlighting a four-step cycle for user captivation and the importance of customer habits. It explores the implications of persuasive techniques in technology, contrasting ethical persuasion with coercion, particularly in the context of social media and addiction. The discussion also critiques recent changes in Twitter and their impact on user behavior, emphasizing the platform's role in fostering connections among influential figures.
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