In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (07:09) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:53) - - Rethinking Outbound in 2024
- (13:30) - - How to Actually Use AI in Outbound
- (16:57) - - Early Adoption of AI
- (17:46) - - Direct Mail Gifting and AI
- (23:21) - - Avoiding Unwanted Gifts
- (25:54) - - Outsourcing with Automation
- (30:36) - - Sales Team as Consultants for Prospects
- (34:05) - - Tools and Data We’re Using
- (36:37) - - Effective Prospecting with Personalization and AI
- (38:57) - - Using AI to Stand Out
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Walnut.
Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?
Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.
That’s where Walnut comes in.
Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond.
That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.
And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.
Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA?
Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)