In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (06:29) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:13) - - Rethinking Outbound in 2024
- (12:50) - - How to Actually Use AI in Outbound
- (16:17) - - Early Adoption of AI
- (17:06) - - Direct Mail Gifting and AI
- (22:17) - - Avoiding Unwanted Gifts
- (24:50) - - Outsourcing with Automation
- (29:32) - - Sales Team as Consultants for Prospects
- (33:01) - - Tools and Data We’re Using
- (35:33) - - Effective Prospecting with Personalization and AI
- (37:53) - - Using AI to Stand Out
Send guest pitches and ideas to hi@exitfive.com
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Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
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See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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B2B Marketing with Dave Gerhardt