The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Exploring Growth Operations and its Evolution in Driving B2B SaaS Success

The chapter discusses the concept of GrowthOps in a B2B SaaS company, emphasizing the role of centralizing functions, leveraging modern technology, and combining strategy with technical expertise to drive automation and maximize outreach efforts. It touches on utilizing AI-driven outbound marketing and intent signals for enhanced personalization in customer engagements.

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