In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (06:55) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:39) - - Rethinking Outbound in 2024
- (13:16) - - How to Actually Use AI in Outbound
- (16:43) - - Early Adoption of AI
- (17:32) - - Direct Mail Gifting and AI
- (23:48) - - Avoiding Unwanted Gifts
- (26:21) - - Outsourcing with Automation
- (31:03) - - Sales Team as Consultants for Prospects
- (34:32) - - Tools and Data We’re Using
- (37:04) - - Effective Prospecting with Personalization and AI
- (39:24) - - Using AI to Stand Out
Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
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On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
