In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (06:42) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:26) - - Rethinking Outbound in 2024
- (13:03) - - How to Actually Use AI in Outbound
- (16:30) - - Early Adoption of AI
- (17:19) - - Direct Mail Gifting and AI
- (22:57) - - Avoiding Unwanted Gifts
- (25:30) - - Outsourcing with Automation
- (30:12) - - Sales Team as Consultants for Prospects
- (33:41) - - Tools and Data We’re Using
- (36:13) - - Effective Prospecting with Personalization and AI
- (38:33) - - Using AI to Stand Out
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
