30 Minutes to President's Club | No-Nonsense Sales Why Your Cold Call Value Prop Isn't Working | Sales Playbook
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Nov 5, 2024 Discover why typical value propositions may be failing in cold calls. Instead of buzzwords, leading with a specific problem can resonate deeply with prospects. Learn to craft a one-sentence solution that directly addresses their pain points. Additionally, find out how to engage prospects effectively with interest-based calls to action, validating their curiosity before asking for a meeting. Uncover strategies tailored to different audience levels, ensuring your message hits the mark with C-suite executives and managers alike.
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Problem Proposition over Value Proposition
- Ditch generic value propositions filled with buzzwords.
- Instead, use a "problem proposition" that highlights specific pain points.
Lead with the Problem
- Lead with the problem your product solves to give context to its value.
- Connect the problem to a tangible experience, making the value clear.
Vending Machine Woes
- Armand and Nick's protein vending machine business faced constant technical issues.
- A competitor, Brian, successfully cold-called them by focusing on their specific problems.