Why Your Cold Call Value Prop Isn't Working | Sales Playbook
30 Minutes to President's Club | No-Nonsense Sales
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Intro
This chapter examines the drawbacks of traditional cold calling methods and the ineffectiveness of standard value propositions. It emphasizes the need for a 'problem proposition' approach, offering practical examples and tips for sellers, as well as insights into enhancing sales forecasts with data and AI.
Transcript
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