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3min chapter
Why Your Cold Call Value Prop Isn't Working | Sales Playbook
30 Minutes to President's Club | No-Nonsense Sales
Adapting Value Propositions for Different Audiences
This chapter explores how to effectively communicate value propositions to various organizational levels, emphasizing the differences in approach for C-suite executives versus managerial roles. It highlights the importance of linking process issues to larger business challenges and provides practical examples to enhance understanding.
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Listen to the best highlights from the podcasts you love and dive into the full episode