Mobile Dev Memo Podcast

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Dec 11, 2024

39:21

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Quick takeaways

Shopify focuses on building marketing tools to simplify advertising for merchants.

Shopify's advertising products aim to enhance accessibility and efficiency for entrepreneurs of all levels.

Deep dives

InMobi Advertising's AI-Powered Solutions

InMobi Advertising offers AI-powered solutions, such as a DSP and in-app ad exchange, designed to help advertisers and publishers succeed in the mobile era. These tools facilitate user acquisition, monetization, and engagement effectively.

Intro

2min

Navigating E-Commerce Marketing Challenges

13min

Marketing Strategies in DTC Businesses

6min

Enhancing the Shopify Experience: ShopCash and ShopCampaign

5min

Navigating Marketing Measurement and E-Commerce Insights

3min

Shopify's E-Commerce Advertising Revolution

10min

Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy.

Among other things, we discuss:

Why Shopify is building marketing tools for merchants;
What makes Shopify's data relevant for ads targeting;
How Shopify's ad products are structured and how advertisers interface with them;
Shopify's ad products roadmap;
How Shopify's advertising products fit into the broader eCommerce advertising ecosystem.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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Mobile Dev Memo Podcast

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

InMobi Advertising's AI-Powered Solutions

Andreas Baranaskas' Diverse Product Management Background

Shopify's Marketing Tools for Merchants

Shopify's Shop Campaigns Accessibility

Remember Everything You Learn from Podcasts