Mobile Dev Memo Podcast

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

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Dec 11, 2024
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INSIGHT

Shopify's Focus on Marketing

  • Shopify aims to reduce friction for entrepreneurs, especially in marketing, a key area of difficulty.
  • Marketing challenges, including platform complexity and unpredictable results, hinder merchant growth.
INSIGHT

Shopify Audiences

  • Shopify Audiences helps merchants improve ad efficiency on existing platforms like Meta.
  • It addresses challenges posed by changes in the advertising landscape, such as disappearing cookies and ATT.
ADVICE

Using Shopify Audiences

  • Install the Shopify Audiences app, opt into data sharing, and connect ad accounts.
  • This leverages a data co-op to improve retargeting and prospecting audience creation.
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