Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy.

Among other things, we discuss:

• Why Shopify is building marketing tools for merchants;
• What makes Shopify's data relevant for ads targeting;
• How Shopify's ad products are structured and how advertisers interface with them;
• Shopify's ad products roadmap;
• How Shopify's advertising products fit into the broader eCommerce advertising ecosystem.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
• InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.