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13min chapter
Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)
Mobile Dev Memo Podcast
Navigating E-Commerce Marketing Challenges
This chapter explores personal experiences in the Baltic region and how they intersect with the tech industry's evolving landscape. It focuses on Shopify's advertising strategies, particularly the launch of Shopify Audiences, and the challenges merchants face in digital marketing. Additionally, the discussion reflects on the importance of data co-ops and robust measurement in effective customer acquisition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode