AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)
Mobile Dev Memo Podcast
Navigating Marketing Measurement and E-Commerce Insights
This chapter explores the complexities marketers encounter in integrating measurement methods, focusing on the confusion around marketing mix modeling and incrementality measurement. It highlights misconceptions about user-level data versus purchasing behavior and underscores the significance of understanding consumer intent amidst changes in advertising platform practices.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode