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6min chapter
Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)
Mobile Dev Memo Podcast
Marketing Strategies in DTC Businesses
This chapter examines the pivotal role of marketing in direct-to-consumer businesses and how effective strategies drive product distribution and growth. It discusses Shopify's innovative ShopCampaigns and the creation of ShopCash, a rewards system that enhances customer engagement and simplifies marketing for merchants.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode