Ecommerce Playbook: Numbers, Struggles & Growth
Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
Mar 14, 2024
The podcast dives into hot topics like Meta's performance, Super Bowl impact, and Valentine's Day shopping trends. Expert analysis on gifting behaviors, Super Bowl commercials, and Meta's advertising impact. Uncover insights on data analysis in e-commerce and brand performance in the industry.
34:06
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Quick takeaways
- Influencer marketing is crucial for brands to engage consumers and generate data for analysis.
- Meta's performance issues in February impacted ROAS metrics, while overall e-commerce industry revenue saw positive year-over-year growth.
Deep dives
Insights on Marketing Programs and Data Aggregation
Marketing programs, especially influencer marketing, are crucial for brands. Companies like NO Commerce work with numerous brands, collecting vast amounts of anonymized data for analysis. Different data sets from various contributors offer unique perspectives to validate and challenge findings.
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