Steve Rekuc

In this engaging discussion, Steve Rekuc, Director of Data at Common Thread Collective, dives into the complexities of consumer sentiment and e-commerce trends. He reveals how Q1’s record low consumer confidence shifts future buying behaviors, emphasizing that shoppers are now more cautious amid economic uncertainty. The impact of tariffs and stock market fluctuations on e-commerce performance is also dissected, along with insights into how Facebook’s ad updates are shaking up the market. It's a treasure trove of data-driven insights for anyone in the DTC space!

Join Steve Rekuc, Director of Data at Common Thread Collective, as he shares insights on consumer confidence and the innovative Spending Power metric he developed. He explains how brands can adapt their marketing strategies based on shifting consumer demand. The conversation delves into the impact of seasonality on spending trends and the importance of data for effective budgeting. Plus, Steve discusses the integration of AI in creative strategies and recent successes in product page optimization to boost e-commerce performance.

The podcast dives into hot topics like Meta's performance, Super Bowl impact, and Valentine's Day shopping trends. Expert analysis on gifting behaviors, Super Bowl commercials, and Meta's advertising impact. Uncover insights on data analysis in e-commerce and brand performance in the industry.