16min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Analyzing Impact of Meta Advertising

This chapter delves into the analysis of the impact of meta on advertising, discussing significant changes observed in February and the correlation between CPM and conversion rate. Despite challenges observed, the hosts highlight manageable solutions and potential for improvement in advertising strategies.

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