5min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Gifting Trends and Consumer Behavior Analysis

This chapter provides detailed insights into February data regarding gifting behaviors, particularly around Valentine's Day. It discusses the correlation between ad spend and gifting trends, emphasizing strategic decision-making and optimization based on consumer behavior patterns.

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