SportsPro Podcast

Sky Sports is spending UK£935m on EFL rights, but is it a good deal?

May 11, 2023

35:10

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Episode notes

Introduction

4min

The AFL's Blackout

2min

The Impact of the Sky Blackout on Attendances

2min

The Impact of I Follow on Football

2min

The Future of I Follow

2min

The Rexum Football League and the I Follow Platform

2min

The Future of Sky's OCT Platform

3min

The EFL's Revenue Distribution Model

2min

Sky's EFL Trophy Increases Revenue

2min

10.

The Impact of the 3PM Blackout on Attendance Revenue in the EFL

2min

11.

The Importance of Broadcast Revenues in the Premier League

3min

12.

Newcastle's Sponsorship Deal With a Middle Eastern Sponsor Is a Surprise to Many

2min

13.

Newcastle United and the Premier League's Decision to Say No to Sponsorships in the Middle East

2min

14.

Eddie Hearn's Under the Radar Story

3min

15.

Matt Schum's Partnership With d'Zone Changed the Trajectory of Joshua's Career

3min

SportsPro Podcast hosts George Breare and Tom Bassam dive into the fine print of the EFL deal which will see Sky Sports broadcast the Championship, League One, League Two and the Carabao Cup in the UK until the end of the 2028/29 season.
Talking points:

The detail of the deal (1:33)
The Saturday blackout remains and the headline changes (4:19)
The end of iFollow (8:28)
What it means for clubs in each division (16:40)
The impact on matchday attendance (21:06)
Will EFL club income get any closer to the Premier League? (22:48)
Under the radar: Newcastle's new shirt sponsor (26:12)
Under the radar: Matchroom's investment talks with CVC collapse (29:32)

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