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Sky Sports is spending UK£935m on EFL rights, but is it a good deal?

SportsPro Podcast

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The Future of I Follow

Under the new agreement, that is essentially replaced by a more equitable share of the funding across the broadcast cycles. There'd be a nigh on equal share of that central broadcast ports. Overseas plans can actually buy any game that they want, obviously, because it's outside of the UK market. That's generally a bigger revenue driver for I follow.

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