Sky's EFL Trophy Increases Revenue

Do you think that they have attributed essentially an uptick in revenue on the back of the exposure of these clubs, you know, IE sponsorship revenue alongside the benefits of that marketing effort within those figures? I don't think I can speculate as to what that is. There's just too many variables for me to kind of say where I think that's coming from and how I think they've calculated it. If the numbers based on the lead games themselves, don't quite add up for me. But that could just be me.