Featuring the co-founders of Maverick Dental Labs, they discuss their journey in the industry and combatting commoditization. They touch on challenges in communication, pricing, marketing strategies, and community support in the dental industry.
Digital technology is transforming the dental industry with zirconia crowns and digital scans for precision.
Maverick Dental Lab offers discounted pricing and incentives to attract dentists, focusing on value positioning.
Deep dives
Annual Dental Success Summit at JW Marriott
The 9th Dental annual Success Summit is set for June 10th and 11th, 2022, featuring top professionals in clinical dentistry and business growth at the JW Marriott in Desert Ridge, Arizona. Attendees will learn to excel in leadership, human resources, patient acquisition, and personal growth, with special keynote speaker race winner James Hinchcliffe sharing insights on overcoming challenges.
Technological Evolution in Dental Labs
The dental industry is experiencing a transformation towards digital technology, with advancements in materials like zirconia crowns replacing traditional methods. Digital scans have improved precision and consistency, reducing error rates significantly. Despite some resistance to change, more dentists are embracing digital systems for faster turnaround times and increased efficiency in production.
Challenges in Dental Lab Staffing
Recruiting skilled dental technicians, especially those specializing in removable dentures, presents a significant challenge for labs. Staffing shortages have been more pressing than supply chain issues, reflecting a broader workforce trend in the medical professions. Labs like Maverick Dental Lab focus on retaining talent through good care and unique employee benefits.
Marketing Strategies and Client Incentives
Maverick Dental Lab attracts dentists through discounted pricing, offering 15% off their retail fee schedule for members. Additionally, they provide new clients with incentives like free chamfer diamonds and no shipping charges for bulk case submissions. The lab's marketing approach emphasizes value positioning and specialized benefits to differentiate itself in a competitive industry.
In this episode we are featuring three guests from one of the largest privately held dental labs in the country. Joe co-founded Maverick with Larry in 2003 with the goal of creating a lifestyle company. Together they had decades of experience in the industry through companies like Brassler and other private labs. Joe’s son Steve also joins us today to talk about why he passed on dental school to fight the commoditization of dental labs across the country.